council case studies
Location: Metro Melbourne
Frankston City Council came on board with Garage Sale Trail with plenty of enthusiasm for delivering a successful communications plan. The team worked collaboratively and structured their approach so that regular catch-ups ensured no opportunity was missed and they could remain on top of how registrations were performing.
Taylor McVean, Communications Co-ordinator at Frankston City Council provided some insight into how they' worked internally and promoted the program to the community. Learn More.
Who is delivering the program at Council?
Communications drive promotion but work closely with the Waste team to ensure messaging is appropriate. We catch up regularly, chat through angles, possible opportunities and basically keep stock of how we are travelling. This also ensures Garage Sale Trail is fresh in our minds and promotion doesn’t drop away.
We also regularly touch base with our Environment team who also promote to their audiences digitally and in-person at their events, and keep our Customer Relations team informed so they can be promoting the event when calls come through the call centre.
How have you approached promotion of the program?
Changing the angle of the pitch ensures we can appeal to a wide audience in our community. Maintaining media interest has worked well for us too. The messages we have highlighted include;
Have there been any out of the ordinary costs involved in delivering Garage Sale Trail?
Not really. We just make sure we are utilising all our communications channels regularly and vary the content and images.
How much time are you investing each week?
Each Officer dedicates around 30 minutes to a few hours each week to promoting Garage Sale Trail.
What areas of promotion have you focused on?
Channels we have used include:
FRANKSTON CITY COUNCIL MEDIA EXAMPLES
Australia’s leading waste education program inspiring everyday Australians
to transition to the circular economy.
85 William Street, Darlinghurst NSW 2010
PH: 0290 643 847