Join a program loved by the
community, and the media. 
Research conducted by a third party research firm tells us that people love the program, with 90% saying they would do it again and 86% agreeing it's a good program for council to be supporting.

The media loves the program too, as it generates local stories with real flavour, warmth and authenticity.  71% of councils participating in the program generated a positive media outcome in their local newspaper.

We provide a range of media resources and images ready for you to download, so you can make the most of your involvement.

2019 media impacts​

15 million
national audited cumulative media reach excluding social media and council activity
638
number of media articles published or broadcast in 2019
47%
of residents know that their local council makes the program happen

Council media examples

"Promotion via Garage Sale Trail & Blayney Council eliminated the need for paid advertising, thus allowing greater profits.  The garage sale gave the opportunity to meet people from outside our area, and promote our village as being community-minded & environmentally-aware. Much needed money was raised for the restoration and conservation of our 115 year old community hall."
Blayney Shire Resident

Council Case Studies

Integrated Marketing & Media
Shire of Kalamunda
Shire of Kalamunda used the marketing tools and communication assets provided in the council dashboard to promote the event and a council run sale at their waste transfer station. The day helped people to think again about what is considered waste and what can be reused. Watch the video presentations to learn more.
read more
​Launching Garage Sale Trail & Internal Engagement
City of Busselton
City of Busselton focussed their 2015 Garage Sale Trail campaign on internal engagement as well as generating local media with well-known actor, Myles Pollard, appearing as a local ambassador to promote the program in their area. ​
read more