On one big weekend, Aussies choose to reuse

Garage Sale Trail generates high profile media that is changing the way people think about waste and helping them understand the role they can play in reducing it.

One garage sale on its own doesn't make much of a difference but when 400,000 + people get involved, a momentum is built that councils can capitalise on.

​With 140 councils representing over 40% of the population and a national media campaign with a cumulative reach of over 18 million, Garage Sale Trail has grown to become a truly national people powered reuse movement.
18 million
audited cumulative media reach of print, TV and radio campaign 
400,000
people joined in the 2019 day of buying, selling and reusing nationally
5.1 million
items were listed for sale at
25,310 garage sale events

National media coverage

Celebrity supporters

Here is a small selection of the high profile ambassadors who put their celebrity status behind the national event.

High profile endorsement

Garage Sale Trail is a fantastic source of content that is widely shared on social media by the community, local government and the media.  In 2019 the campaign reached a cumulative audience of 3 million through social media alone.